How do you increase traffic to your website? Your website is a powerful tool, but just like any other tool, it is useless if you leave it lying somewhere in a box. A metaphorical box. So, the right question is: How do you use it? The answer is, that there are many different ways. Whereas, some of these are related to how you build your website and other methods focus on the different things you can do using your website to increase traffic.
Here is a list of things you can do to or on your website to increase traffic. Take note that this list is not ordered in any order of importance and to be honest, you most likely want to use all of the points discussed together, at the same time.
1. Make use of paid advertising
Increasing traffic to your website starts with advertising, online and offline. Therefore, advertising is a great solution for new websites and an easy way to start building your rank in search engines, something new websites lack. Keep in mind that search engines are basically built on links, activity and history. All related to your website. In short, the more inbound links you have to your website and the more things that happen on your website, the more traffic. These are signals to tell search engines to send more traffic to your website.
So it is obvious that when you publish a new website, these signals are faint and can take a long time to build up, and therefore advertising is the perfect way to get a kick start. Paid advertising comes in many flavours and hosts a bunch of different options to target your niche or ideal customers. Read more Here.
2. Get active on social media
Social media platforms present valuable opportunities, you can grow an audience. Therefore by creating and implementing a carefully planned social media strategy, you get exposure to vast amounts of people that are interested in your niche. Here are some things you can do to get your audience growing:
- Look at what others are doing.
- Get your content in front of other people’s audiences.
- Target people with specific demographics, interests or locations.
- Drive traffic back to your website.
Paid advertising options are always available, but another way to give your social channels a boost is to get in with known influencers in your selected field of interest. However, keep in mind that reaching out to influencers can sometimes be costly. Also, keep in mind that posting on social media gets better results if posts are made in strategic times. In conclusion, social media offers a free way to drive traffic to your website.
3. Regularly publish awesome website content
Go on! Add a blog to your website. It is a crucial part of any content marketing strategy and an effective way to increase traffic to your website. You need to create content that that does not explicitly promote a brand but is intended to stimulate interest in your products or services. However, keep in mind that the content you create is what you will be using to drive traffic from your social assets to your website.
Website content can be created in many formats, that includes videos, blogs and more. On the other hand, search engines weigh your content as a signal to send visitors to your website. Therefore, if your website is lacking in content, it will be flagged as “Thin” by search engines and drop in ranking, causing your site to appear lower in search result pages. Read More Here.
4. Leverage browser cache
Leveraging browser caching functionality is a bit more of a technical exercise, it does play a big part in the performance of your website. More so for the page loading times on your website. In other words, the quicker your website loads the more traffic will end up coming for a visit.
How browser caching works, in short, is that your web server stores various parts of your website to the cache. So, by doing that have the ability to serve pages quicker to visitors. Caching your website to increase traffic, can be done in many ways. One of them will be to use a CDN. A CDN (Content Delivery Network) is a highly distributed platform of servers that helps minimize delays in loading web page content by reducing the physical distance between the server and the user. Here is a link to a CDN service.
5. Search Engine Optimization
SEO is a deep topic that quickly gets very complicated, but do not fear. In order to start making an impact, you can apply some good practices to your content and benefit immediately. However, we will always advise you to get a specialist to audit your website and other digital assets. So, what are some of the good habits with regards to SEO?
If you are using WordPress, we recommend starting by adding the Yoast SEO Plugin to your website. This plugin helps you with on-page SEO. In other words, it keeps your keyword densities and readability in check. The idea is to create a single keyword per post/article and then distribute that keyword evenly through the page.
Some readability factors that does influence your web page ranking includes:
- Flesch reading scale.
- Transition words.
- Banish passive voice.
- Subheading distribution.
- Paragraph length, and
- Sentence length.
In conclusion to this short piece on SEO we only give you a few pointers, but strongly advise taking a deeper look and making a study of good SEO practices, it will most definitely give your website traffic a boost.
6. Mobile usability
It goes without saying, majority of website traffic originates from mobile sources. Therefore, it is highly important to have your website 100% mobile-friendly. Here is a link to use for checking your website quick and easy. Things that affect your mobile-friendly rating include:
- Contents not fitting on screen.
- Elements, like buttons and links to close to each other.
- Text/font used is to small to read.
- Images to big and takes too long to load.
A big part of mobile usability depends on the theme you use for your website. Therefore, make sure you install a responsive theme on your WordPress site. In conclusion, responsive means that your website has the ability to adapt with regard to the viewer’s device size.
7. Long tail keywords
By now we talked about the importance of keywords with regards to SEO. That brings us to Long Tail Keywords, or also in some cases referred to as search terms. As the name indicates, these are short search sentences that people type into search engines to find things. So it is a good idea to use these in your content. But where do you find them?
The easiest way to get some pointers is to look at the bottom of Google Search Result pages. Once you have done a search you can see the search terms that other people used to search. With that said, it is as simple as searching for the topic you are creating the content about, and finding variations to include into your content.
Another way is to use Google Trends to keep you updated with trends and viral terms currently trending online. The thing to watch out for here is that your content does not bind too much to the current trends and after a few months loses its traction. Therefore it is always a good idea to go over your content and keep it up to date. Especially in cases where you use viral keywords.
If you are advertising on Google ads, you can get detailed reports of search terms that people used to see your ads. These will give you a good indication of which search terms to use for future articles you are planning to publish.
8. Guest blogging – both ways
Guest blogging is a good way to get different audiences to visit your content. As in the case where you invite another blogger to publish an article on your site. The other way round works just as well. By posting articles on other peoples blogs you are in front of their audience and once again, with that, you can refer traffic back to your site. In other words, a micro partnership. The internet and social media allow for many different types of micro-partnerships to be formed.
The takeaway here is that you need to be aware of the “Quality” of your guest audience. The term quality refers to how related the audience you are writing for is to your topic/niche. You want to be sure that your guest article gives you maximum traction.
In conclusion, if you are not able to arrange guest posts on friends blogs for free, you always have the option to make use of a paid service. Services like Crowdo is available and they offer various services that include Editing, SEO and more. Here is an article that gives more insight into guest blogging.
9. Back links and referral traffic
When a website contains a link that points to your website, it is known as a backlink. Backlinks are internet gold and carry the most weight with regards to how search engines rank your website. Websites with more incoming links have higher link authority. Therefore sites with higher link authority receive better positions on search result pages. So it goes without saying that you want to have as many backlinks to your website as possible.
So, how do you get back links, here are some tips:
- Point out broken links to other webmasters and suggest your link.
- Get interviewed and include links.
- Make Donations and ask for back links.
- Make use of guest post advantages.
Once again, you need to keep in mind that it is not only the quantity but quality that is worth more. Get as many back links as possible, but know that link authority, drastically affects the quality of the back links to your site.
10. Internal Linking
When you submit your website to search engines for listing, they use bots and spiders to crawl your website and discover your content. These software bots, crawl from link to link and in that way build up a global view of your website. Once again, to attract more visitors, you need to be more visible on search engines, and making it as easy as possible for bots and spiders to crawl your website, helps.
Pointing out three or four related posts to the bottom of your article is a good way to create internal links and at the same time promote retention on your website. Furthermore, it will help to reduce the bounce rate, simply because it shows the visitor where to go next.
11. E-mail Marketing
Believe it or not, email is still one of the more effective marketing tools available. Return on Income (ROI) via email marketing campaigns is on average 42/1 and you are 6 times more likely to get a click from an email than from Twitter. That should be enough to help you understand that implementing email marketing is quite important.
Once again with the internet at your disposal, you have options. If you already have a website, you can with very little effort make use of some of the more popular email plugins like MailPoet or HubSpot. Both free and paid services do exist. Furthermore, they provide you with all the forms and easy to use interfaces that you need to create and manage email marketing campaigns, directly from your website. Here is a link to an article that takes an in-depth look at some email plugins.
12. More than just site speed
For years, optimizing the performance of websites mostly meant optimizing for speed. But loading times are only part of the equation and the other part is harder to define and measure. This is about how a user experiences all those optimizations.
Early May 2020, Google announced Web Vitals — a thoroughly researched set of metrics to help anyone determine opportunities to improve the experience of their sites. Within those new metrics, there is a subset of metrics every site owner should focus on, the so-called Core Web Vitals. According to Google,
“Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.”
To measure user experience, Google identified three focal points. These focal points correspond with three new metrics:
- LOADING: Largest Contentful Paint (LCP). This metric tells how long it takes for the largest content element you see in the viewport to load.
- INTERACTIVITY: First Input Delay (FID). The FID looks at how long it takes for a browser to respond to an interaction first triggered by the user.
- VISUAL STABILITY: Cumulative Layout Shift (CLS). This new metric measures the percentage of the screen affected by movement — i.e. does stuff jump around on the screen?
The new Page Experience will be fully rolled-out by the end of August 2021.
13. Be active in the comments section
To comment or not comment? Adding comments to your blog posts can indeed be a source of many different headaches. But, is it all bad? How well your comments sections works comes down to the moderation. So, that means work, but the positives created by a well-moderated comments section far outweigh the negatives. Even if you think that the conversations happen on social media, your blog comments provide some key points. Here are some of them:
- Cultivate a sense of community. Comments allow for visitors to get in touch with the author, and that is a key part of two-way communication.
- Expand on a topic. Comments often bring up aspects of your blog post you did not mention.
- Social Proof plays a role in the decision to click on a link. People tend to click on the links with the most comments. It shows that something is happening there.
- Get ideas for new blog posts. By being active in your comments section, you will clearly see demands for new topics, by the questions commenters ask.
In conclusion, to increase traffic to your website, use the comments section and be active in it, with moderation and interaction with other commenters.
14. Incorporate YouTube content
It is a fact that YouTube, is the second most-visited website in the world. By embedding YouTube videos into your content, your website gains in terms of SEO. Embedding YouTube videos creates some benefits that include more ranking opportunities and thanks to the thumbnail art, a lot more visibility than your average search result. Other benefits to gain from adding video content are:
- Video content keeps visitors engaged for longer.
- Visitors are more likely to convert after watching videos.
- A good way to humanize your brand and create trust.
- Embedding videos let you stand out from the competition.
- Video creates a better user experience on your website.
- Visitors are more likely to remember your video content.
Therefore, it is clear that video content can be a valuable asset in both attracting new visitors and making your site more engaging.
15. Create free online courses
Adding free courses to your website is an easy and effective way to increase traffic to your website, that comes with a host of advantages. One of the most important being that by adding courses to your website, you improve engagement on your website and entice visitors to sign-up. Effectively growing your users database.
By providing online courses, you allow potential customers to test the waters with you and build trust. Whilst positioning yourself as an authority in your niche or sector. Furthermore, by offering online courses, you create a valuable opportunity to upsell, increasing the products or services a customer may buy from you.
Online courses create another way to offer technical support and prevent you from repeating yourself to customer queries. Finally, you can easily convert your online course content into a podcast or book.